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Is It The Sizzle Or The Steak
Is It The Sizzle Or The Steak Having somewhat of a marketing background, I tend to be a little on the skeptical side when I see marketing and promotional announcements. By  Rob Wright  Continue Reading...
Is Email The New Circular File
Is Email The New Circular File So you think you have problems cleaning out your email. I just had a conversation with Roger Connors, author of the several books in the field of management and leadership. By  Rob Wright  Continue Reading...
Do Your Due Diligence When Selecting A CMO I was recently working on an article for how to select a CMO. During this process, I realized how daunting a task this must be for a company looking to contract out its manufacturing process. By Rob Wright  Continue Reading...
Reader Responds: 'Vendor Audits Are A Waste' In the February issue, I wrote an article entitled, “Buttoning Down the Pharma Supply Chain.” It must have a touched a nerve with one reader. By Rob Wright  Continue Reading...
There Is No Such Thing As A Stupid Question, So Ask The Board There is a new section in Life Science Leader magazine entitled “Ask the Board”, see p. 8 of the February 2011 issue. You may be asking yourself, what is it? Well, we recently added an editorial advisory board to the magazine. By Rob Wright  Continue Reading...
Change The Culture, Change The Game If you have been to my LinkedIn profile, you may have noticed I added the Reading List by Amazon. This is part of my own personal culture change. Is Facebook in my future? Time will tell. By Rob Wright  Continue Reading...
One-On-One With Fred Hassan, One Of Many Highlights At The R&D Leadership Summit Last week I attended The Conference Forum’s R&D Leadership Summit in Miami. Dan Perlman, founder of RPS (ReSearch Pharmaceutical Services) and the program sponsor, informed the attendees that the goal of this conference was to serve as a “think tank” for R&D leaders in the pharmaceutical and biopharm industries. By Rob Wright  Continue Reading...
Hello, My Name Is Rob, And I Am A Social Media Idiot The other day, I sat in my first meeting on the topic of social media. The conversation was dominated with words such as, Facebook, LinkedIn, Twitter, tweeting, Klout, friending, hash tags… lost yet? I know I was. By Rob Wright  Continue Reading...
Are You A Winner Or A Whiner? Occassionally I get a business book sent to me that I feel has some "golden  nuggets" I feel compelled to share with the Life Science Leader audience. By Rob Wright  Continue Reading...
The Wisdom Of Knowledge Transfer The baby boomers are hitting 65 this year. So, why is that important to pharma and bio companies? Think about it. For most traditional pharmaceutical companies, senior leadership is made up of baby boomers. By Rob Wright  Continue Reading...