How To Make Your Pharma Blog More Sticky
By Rob WrightChief Editor, Life Science Leader
Follow Me On Twitter @RfwrightLSL
Monday, November 5, 2012
As a life science executive, you are busy. Thus, if you have committed to creating and maintaining a blog to communicate insight, you want to make sure people keep coming back, commenting, and being engaged – what we in the biz refer to as sticky. By Rob Wright  Continue Reading..
A Quick Way To Incorporate A Blog As Part Of A Strategy
By Rob WrightChief Editor, Life Science Leader
Follow Me On Twitter @RfwrightLSL
Wednesday, October 31, 2012
If you’re planning to launch a blog as part of your pharmaceutical executive leadership or product portfolio strategy, it MUST be in alignment with your leadership values, product’s compelling and unique story, and business objectives. By Rob Wright  Continue Reading..
AAPS – A Killer App To Announce The CMO Award Winners
By Rob WrightChief Editor, Life Science Leader
Follow Me On Twitter @RfwrightLSL
Friday, October 26, 2012
I have always referred to the annual American Association of Pharmaceuticals Scientists meeting as A-A-P-S. Prior to attending this year’s event, which took place October 14 – 18 at McCormick Place in Chicago, I had several people ask me if I was going to “aaps” (pronounced the same as a smart phone app with an s on the end). By Rob Wright  Continue Reading..
Here’s A Global Pharmaceutical Trend You Won’t Want To Miss
By Rob WrightChief Editor, Life Science Leader
Follow Me On Twitter @RfwrightLSL
Thursday, October 18, 2012
I recently had the opportunity to speak with a manufacturing executive involved in implementing single-use systems (SUS) at their company. This person shared that when they first saw a prototype SUS bioreactor, it clicked immediately as an application whereby a CMO could use flexibility as an actual money maker. By Rob Wright  Continue Reading..
Where International Pharma Deals Get Done
By Rob WrightChief Editor, Life Science Leader
Follow Me On Twitter @RfwrightLSL
Tuesday, October 16, 2012
This was my first foray to CPhI Worldwide, which was held at Feria de Madrid (IFEMA), Spain, October 9 – 11. Many attendees related to me that this particular event is where deals get done. By Rob Wright  Continue Reading..
The 2nd Biggest Secret To Innovation
By Rob WrightChief Editor, Life Science Leader
Follow Me On Twitter @RfwrightLSL
Tuesday, October 9, 2012
Jon Platt, healthcare sector leader for ?WhatIf! Innovation, conducted a presentation at the Conference Forum’s (www.conferenceforum.org) 2nd Annual Disruptive Innovation to Advance Clinical Trials for Pharma, Biologics & Devices conference in Boston. He provided the two biggest secrets to innovation – the first can be found here. Here is the second. By Rob Wright  Continue Reading..
The 2 Biggest Secrets Of Innovation
By Rob WrightChief Editor, Life Science Leader
Follow Me On Twitter @RfwrightLSL
Tuesday, October 2, 2012
At this year’s 2nd Annual Disruptive Innovation to Advance Clinical Trials for Pharma, Biologics & Devices conference in Boston, I had the opportunity to sit through a presentation by Jon Platt, healthcare sector leader for ?WhatIf! Innovation. By Rob Wright  Continue Reading..
The Question Behind The Question
By Rob WrightChief Editor, Life Science Leader
Follow Me On Twitter @RfwrightLSL
Tuesday, September 25, 2012
When I met James Robinson, VP vaccine product and technical operations at Merck, I didn’t expect us to start our own little book club. But after our discussion, he thought it would be worth my while to review John Miller’s book, The Question Behind the Question, (QBQ). In exchange, I sent him a copy of Mark Scharenbroich’s book, Nice Bike, which I intend to write a blog about, unless Jim beats me to the punch.  Continue Reading..
The Benefits Of Unbiased Editorial
By Rob WrightChief Editor, Life Science Leader
Follow Me On Twitter @RfwrightLSL
Wednesday, September 19, 2012
Not long ago, I had the opportunity to sit down with one of our advertisers who explained to me what he likes about Life Science Leader magazine.  Continue Reading..
Mentor For A Better Work/Life Balance
By Rob WrightChief Editor, Life Science Leader
Follow Me On Twitter @RfwrightLSL
Monday, September 10, 2012
I recently finished reading Rebecca Shambaugh’s book, It’s Not a Glass Ceiling, It’s A Sticky Floor. The book is geared toward providing insight and advice for women seeking to advance their careers. By Rob Wright  Continue Reading..
Rob Wright author page

Rob Wright

Rob Wright was chief editor of Life Science Leader magazine from 2011-2021. Prior to joining the publication, he spent nearly 20 years in the pharmaceutical industry. During his industry career, Wright conducted well over 1,000 presentations and roundtable discussions, including the facilitation of FDA-mandated clinical training programs for hundreds of licensed healthcare providers. He has chaired, moderated, and served as a speaker at industry and academic conferences, and served as co-chair for the 2015 and 2018 BIO International conference’s educational planning committee. Wright’s 500+ published articles have appeared in peer-reviewed academic journals, B2B magazines and online publications. He received a B.S. in Business Administration from Indiana University of Pennsylvania, MBA with distinction from Gannon University, and completed his doctoral coursework in marketing at Cleveland State University. He is a member of international business honor societies Sigma Beta Delta and Beta Gamma Sigma. He can be followed on Twitter @RfwrightLSL