Firecrest Clinical Names SCORR Marketing Agency Of Record

Wednesday, 07 July 2010

SCORR Marketing, a Nebraska-based strategic marketing agency, has been selected by Firecrest Clinical as their agency of record. SCORR Marketing will provide Firecrest with new media and advertising activities in addition to a complete tradeshow promotion that was implemented at the recent 46th Annual Drug Information Association Meeting. “SCORR Marketing’s vertical expertise, reputation, strategic insights and deep knowledge of the pharmaceutical industry were the key drivers for selecting them as our agency,” said Firecrest CEO Alan Horgan. “SCORR Marketing understands our goals and has the breadth and depth of expertise to bring it all together.” Firecrest, established in 2001, is the innovator of e-technology solutions that solve the many challenges facing clinical trial management and poor site performance. Firecrest’s products and services help investigators run complex trials by specifically improving compliance, consistency and quality of execution of all study-related procedures and activities conducted by investigator site staff and monitoring teams. Proven to enhance compliance, consistency and the quality of execution for all study-related procedures and activities, Firecrest works to increase patient recruitment by 10-12 percent and produces much cleaner data with a 40-50 percent reduction in data queries. “We are excited about the opportunity to work with Firecrest as they continue to expand their reach across the world with their total game-changing technology,” stated SCORR Marketing President Cinda Orr. “As a leading e-technology solutions provider, Firecrest is well positioned to capitalize on opportunities in an emerging market, as this is one of the most exciting and advanced technologies I have seen in this industry in years.” SCORR Marketing is a full-service marketing and public relations firm offering complete strategic communications programs to clients in a wide variety of markets and industries. For more information or to view samples of their work, visit online at www.scorrmarketing.com, or call 308.237.5567. About SCORR Marketing SCORR collaborates with energetic companies to develop “next-phase growth strategies” and a disciplined approach to marketing plans that ensure solid incremental growth year after year, creating tangible results. SCORR’s team includes dedicated talent with worldwide experience in market development, public relations and communications, customer retention and development, corporate identity/branding, broadcast and print advertising, and interactive/Web design and development, as well as tradeshow/event planning and promotion. Connect with SCORR Marketing on Facebook, LinkedIn and Twitter, or call us at 308.237.5567 . About Firecrest Clinical Firecrest Clinical definitively improves clinical site performance through e-technology solutions that provide investigator training and study management tools. Reducing trial costs and protocol deviation, Firecrest is proven to enhance compliance, consistency, and the quality of execution for all study-related procedures and activities. Firecrest works to increase patient recruitment by 10-12 percent and produces much cleaner data with a 40-50 percent reduction in data queries. For more information about Firecrest’s game-changing technology, visit www.firecrestclinical.com and follow Firecrest on Twitter.