John Blakely, Executive Vice President and Chief Commercial Officer for ERT discusses the new trend in clinical research at Partnerships in Clinical Trials 2012 - the melding of objective and subjective data. Historically these two types of databases were performed separately by different vendors using different methodologies. Today's smarter technology allows Clinical Research Organizations (CROs) to cut costs and accelerate timelines for their sponsors by capturing objective and subjective data at the same time and store them in the same database.