Are You Ready For BIO 2018 In Boston?
By Rob Wright, Chief Editor, Life Science Leader
Follow Me On Twitter @RfwrightLSL
This year’s BIO International Convention will take place in Boston from June 3 to 7. Going to BIO is like going to the Louvre in Paris or the Smithsonian Institution in Washington, D.C., because even with extensive planning, you can’t possibly see everything. The BIO annual convention has so many sessions and booths, and you seem to have so little time. You won’t hear me use the excuse of “BIO being too big” as a rationale for why I won’t attend — and neither should you. It’s BIO’s “bigness” that attracts big-name speakers such as Rob Reiner and Robin Roberts. The show also attracts companies of all sizes, from all industry segments, and from all over the globe. So whether you hold a position requiring a very macro industry perspective (e.g., senior executive) or a highly specialized position where success depends upon a discipline-specific, micro approach, here are my tips to make your BIO experience significantly better.
Life Science Leader’s Top 10 Tips For Getting More Out Of BIO
1. Plan On Ditching Your Team — When working in pharma I recall attending a national plan of action meeting where members of the company were brought together from all over the world. Viewing this as a great networking opportunity, during meal times I deliberately sat with people beyond my immediate team. After all, we had been sitting in meetings together all day long. I was actually accused of being “anti-social” by some of team members for trying to meet other people! Don’t let this happen to you. Have a plan for when to be a team player and when to ditch the team, and then communicate your intentions in advance to your teammates. BIO offers great networking opportunities, such as the welcome reception on Monday, June 4 from 6 – 8 PM (open to convention access, and convention access + partnering attendees). But don’t wait for a networking event to begin networking, trying having lunch with a stranger, breakfast with a competitor, or coffee with a chief editor – drop me a tweet at @RfwrightLSL or email rob.wright@lifescienceleader.com so we can plan accordingly.
2. Step Out Of Your Session Comfort Zone – Whether your position benefits from having either a macro industry perspective or micro/discipline-specific approach, don’t use this as a crutch to avoid broadening your horizons. I challenge you to choose a session beyond your comfort zone of expertise. Here’s why: Experts are less likely to have creative breakthroughs due to fixed mental paradigms. By stepping outside of your area of expertise you may find the solution to your problem. Don’t just pick a session based on a catchy title or the subject matter; take the time to look at the speakers as well as their backgrounds. If you determine a session to be interesting, it is likely others will have as well. Plan to arrive early to avoid being turned away.
3. Tweet This – Social media, used properly, can be a great networking tool. However, there is far too much detail for me to cover it all here, especially if you are a novice. But don’t wait until after BIO to get in the game. Some of my best networking began with a tweet. Before you go to BIO, take the time to install the Twitter app on your phone, possibly HootSuite as well. I use both at an event so I can Tweet and follow what is going on by searching the show hashtag, #BIO2018.
4. BIO Tools – The event has a number of tools to help you pick sessions, networking opportunities, and so on. To get started, set up your myBIO profile with a picture! I know this takes time, as does taking advantage of the partnering tools. However, it can make a big difference in your experience. A few years ago I visited two booths of companies in the same business, directly across from one another on the show exhibit floor. One executive commented on the value of BIO and the quality of the booth traffic. The other booth’s executive, who had to cut our discussion short because they had to jump on a conference call, was lamenting the slow booth traffic and pondering if their company would even be exhibiting the following year. The company that was pleased with the booth traffic had taken full advantage of BIO’s exhibitor booth partnering, while also putting protocols in place so people working the booth were not expected to try to field problems from the home office. If traveling to work a show, try to be present and in the moment while there.
5. Business Cards – You may think this common sense, but I can’t tell you how many times I have had people tell me they are out of business cards at shows. I take enough cards for just such an occasion and have those who have run out jot down their information on the back of one of my cards for safe keeping. If you are a fan of electronic business cards, great, bring a bunch of paper ones anyway, for there are those of us who still prefer paper. Here’s a tip. When you grab a stack of cards to put it in your luggage, go back to your desk and grab three more stacks of the same size, just in case. While attending conferences I have given out cards in the taxi cab line, checking in at a hotel, splitting a cab on the way back to an airport, on the plane, and even going through customs. You get the idea. How ever many you think you need, take extra. Also, please wear (6) comfortable shoes. A few years ago I remember getting on an elevator after a long day with some other BIO attendees. As I looked down at the elevator floor I couldn’t help but notice one woman’s feet, which were actually bleeding from her poor choice of footwear. Worse yet, there were still two more full days left of the conference! (7) I take a roller bag rather than tote a shoulder bag around all day. In it I have all sorts of essentials, mints, note pads, pens, gum, ChapStick, (8) phone chargers, headphones, Advil, eye drops, a mini umbrella (better to have it and not need it, than to need it and not have it), and (9) Sunscreen.
10. Don’t Skip The Exhibit Floor – A few years ago I was speaking to someone who complained about not making it to the show exhibit floor. Don’t let this be you. If you ever wonder where good ideas come from, it often starts with one person having a “hunch” on something and then having a “collision” with someone else who is having a similar “hunch.” By being organized in zones, BIO’s exhibit floor facilitates collisions. Believe it or not, some of my best networking at past BIO conventions has actually happened on the exhibit floor. Look forward to seeing you there.