A: JUST AS SMARTPHONE APPS have made activities such as personal banking and finding a restaurant seamlessly integrated into people’s daily lives, technology in clinical operations can bring the same experience to people participating in clinical trials (e.g., reminders to take the study drug, conduct an assessment). We see data indicating that better, more user-friendly technologies supporting clinical operations positively influence the relationships between stakeholders such as sites and CRAs and sites and sponsors. It is critical to have the end users ready to leverage all the capabilities the technology offers, including involvement early in the design of the technology and change management associated with implementation, as well as with ongoing training and support.
MITCHELL KATZ, PH.D.
Mitchell has 30 years’ experience in the pharma and biotech industries, including preclinical research, pharmaceutical operations, and regulatory affairs. He is the Head of Clinical Research and Drug Safety Operations at Purdue Pharma L.P.