Can A Better Patient Experience Lead To A Better Patient Outcome?
My colleague, Ed Miseta, chief editor of Clinical Leader, recently asked, “Can Better Patient Experiences Lead To Better Medicines?” via an article he developed from an interview with Thomas Goetz, cofounder of Iodine, a digital health company. According to Miseta, Goetz is attempting to turn patient experiences into better medicines and is combining data and design to help patients locate the best treatments based on preferences,...
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Rare Situation Results In Free Insights From GSK’s Global Vaccine President
When conducting interviews my natural curiosity can result in a surplus of interesting content that often doesn’t fit with the overall theme of the final published article. When situations like these happen, I often proactively create articles for an online section called — From The Cutting Room Floor. One of my favorite examples of a cutting room floor article being able to provide valuable insight came from an interview with George...
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Will Cupping Be The Next Big Health Fad?
As I sat down to write this blog, I was struck by the idea of why certain things become popular or gain legitimacy. Malcolm Gladwell describes the magic moment when an idea, trend, or social behavior crosses a threshold and begins to spread like wildfire in his book, The Tipping Point: How Little Things Can Make a Big Difference. Still, it seems rare to witness such an event actually taking place and even more difficult to predict these...
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A Commentary On Biopharma’s Current Boston Fixation
Merck recently announced its plans to lay off R&D workers at three East Coast sites; a move that will supposedly affect less than 10 percent of discovery, preclinical, and early development employees in Kenilworth and Rahway, N.J., and North Wales, PA.
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Is BIO’s Annual Meeting Too Big?
As a past BIO educational planning committee co-chair, I am well aware of the amount of effort that goes into the successful planning one of our industry’s biggest gatherings — BIO International’s Annual Convention. Typically drawing more than 15,000 attendees from nearly every U.S. state and over 65 countries, this year’s event took place June 6 – 9 at the Moscone Center in San Francisco. And while I have always...
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Who Will Move Biopharma Beyond The Cutting Edge At BIO 2016?
When you think of companies that revolutionized the way business is done, it is important to consider the attributes of their founders. Often they had gained life experience from working in businesses best be described as tangential to those they eventually disrupted. As a result, these “outsiders” not only brought a different perspective toward tackling problems in these industries, their wisdom to do things differently than in the...
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How HBA’s Woman Of The Year Became A Successful Leader
As Jennifer Cook strides across the stage at the Hilton New York Midtown, it is difficult to envision the 2016 Healthcare Businesswomen’s Association’s (HBA) Woman of the Year (WOTY) as being anything but extremely confident. But during her acceptance speech, the Roche executive paints a very different portrait of her early self. “When I was growing up, I was shy, very studious, and quite frankly, insecure,” she admits.
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Are You Ready For HBA WOTY 2016?
On Thursday, May 12, the Healthcare Businesswomen’s Association (HBA) will host its 27th annual Woman of the Year (WOTY) at the Hilton New York Midtown. The celebration draws over 2,000 women and men from throughout the healthcare industry and showcases the HBA’s core purpose of furthering the advancement and impact of women in the business of healthcare.
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Your BIO Convention 2016 Planning Guide
Having begun my preparations for the upcoming BIO 2016 International Convention, June 6 – 9 at the Moscone Center in San Francisco, I thought I would share some insights to help with your planning. First, in case you weren’t aware, the Moscone Center consists of three separate buildings: Moscone Center West, North, and South (see map here). While this might not seem like a big deal, if you plan on attending some of the educational...
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Tackling Rising Healthcare Costs Requires Less Talk And More Action
Last October when we asked industry thought leaders, “What would be hot for 2016” (see our December 2015 issue), drug pricing was one topic consistently mentioned. Probably not much of a surprise considering the mass media’s fascination with portraying former Turing CEO Martin Shkreli as being everything that’s bad with biopharma.
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Rob Wright
Rob Wright was chief editor of Life Science Leader magazine from 2011-2021. Prior to joining the publication, he spent nearly 20 years in the pharmaceutical industry. During his industry career, Wright conducted well over 1,000 presentations and roundtable discussions, including the facilitation of FDA-mandated clinical training programs for hundreds of licensed healthcare providers. He has chaired, moderated, and served as a speaker at industry and academic conferences, and served as co-chair for the 2015 and 2018 BIO International conference’s educational planning committee. Wright’s 500+ published articles have appeared in peer-reviewed academic journals, B2B magazines and online publications. He received a B.S. in Business Administration from Indiana University of Pennsylvania, MBA with distinction from Gannon University, and completed his doctoral coursework in marketing at Cleveland State University. He is a member of international business honor societies Sigma Beta Delta and Beta Gamma Sigma. He can be followed on Twitter @RfwrightLSL
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