Article | April 20, 2023

Building Opinion Leader Relationships In A Post-Pandemic World

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Opinion leaders play a crucial role in shaping perceptions and attitudes within the healthcare industry. Opinion leaders can provide valuable insights into industry trends, product development, and clinical practices through their research, teaching, conference appearances, and other contributions to professional conversations.

With the rapid adoption of digital communication, there has never been a better time to start building relationships with these individuals—especially when considering the overlap of real-world and digital avenues of influence.

Explore the benefits of opinion leader engagement, including increased credibility, brand awareness, and access to valuable industry insights. Additionally, get tips for identifying and engaging with opinion leaders, including leveraging social media, attending industry events, and developing targeted marketing campaigns.

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