Drug Launch Success In A Changing Commercial Landscape With ACMA's William Soliman, Ph.D.
Source: Life Science Leader
On this week's episode of the Business of Biotech, William Soliman, Founder and CEO of the Accreditation Council for Medical Affairs (ACMA), and Founder and CIO of White Manna Capital Partners, talks about why biotech drug launches so often miss expectations, and how to build an integrated commercialization plan that holds up with physicians, patients, and payers.
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