Facing The Drug Launch Challenge As A New CEO

By Cem Zorlular

As a CEO of a pharma or biotech company, getting your products to market is one of, if not the, most important parts of your job. But when you’re also juggling dozens of other critically important job functions at the same time, how can you keep your focus on this vital revenue-generating operation while still maintaining your other responsibilities — keeping your employees and shareholders happy and your management team on the top of their game?