Magazine Article | October 4, 2018

How To Build Invincible (Pharma) Companies

Source: Life Science Leader

By Alex Osterwalder & Yves Pigneur

Big Pharma has done a fantastic job of managing a portfolio of molecules and chemicals. Heavy investment in R&D has led to some major financial wins for these companies, but to survive and grow, pharma companies have to get better at managing a portfolio of new and existing business models.

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