How To Hire When Preparing For Commercialization
Source: Life Science Leader
By Dave Melville
Only 30% to 40% of commercial drug launches recoup their development costs. Furthermore, nearly two-thirds of new drugs fall short of their first-year expectations — and much of that is due to not having the right people.
It’s often difficult to recover from these types of mistakes, especially early in a drug’s — or company’s — development. Let’s take a look at some key issues you should consider as you plan your product launch.
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