Magazine Article | April 1, 2021

How To Hire When Preparing For Commercialization

Source: Life Science Leader

By Dave Melville

Only 30% to 40% of commercial drug launches recoup their development costs. Furthermore, nearly two-thirds of new drugs fall short of their first-year expectations — and much of that is due to not having the right people.

It’s often difficult to recover from these types of mistakes, especially early in a drug’s — or company’s — development. Let’s take a look at some key issues you should consider as you plan your product launch.


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