The Future Of Pharma Lies In Gaming Technologies

By Abhishek Sinha

At first blush, the pharma and life sciences industries seem unlikely candidates for augmented reality (AR), mixed reality (MR), virtual reality (VR), and extended reality (XR) technologies. Usually associated with the gaming industry and simulation experiences, these future- facing technologies may be overlooked in the hard science and business worlds, particularly the pharma industry. And yet, pharma is seeing significant benefits from these tools (e.g., shortened time-to-market) when applied to clinical trials, R&D, and manufacturing.