The Missed Opportunity Of Medical Affairs

By Gail Dutton, Contributing Writer
Follow Me On Twitter @GailLdutton

If you’re not using medical affairs strategically, you’re missing an important opportunity. As the voice of science, these specialists are more than just a support function. Today, they are shaping conversations with physicians and even with payers. They are probing deeper, spotting shifts in stakeholders’ interests and competitors’ communications strategies that can be leveraged to support activities throughout their own companies.