Magazine Article | March 1, 2022

The Product Launch: When Slower Is Faster

Source: Life Science Leader

By Chris Morrison

The new product launch is always an exciting time, whether in a startup or an established company. It is often the culmination of years of intensive product development and a time of high expectations and great opportunity. But it is also the most challenging stage of the product life cycle and presents the greatest risk — a determinative period for companies big and small.

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