Thinking Entrepreneurially Inside Your Organization: How Leaders Can Drive Low-Cost Innovation

By Dorie Clark

In uncertain times, it’s useful to question assumptions, mitigate risk, and experiment to see how you can do more with less. That might sound like a tall order, but fortunately, those are all entrepreneurial practices that we can hone and apply in corporate settings.

In my book Entrepreneurial you (Harvard Business Review Press, 2017), I write about how leaders can apply entrepreneurial best practices to drive innovation and results in their companies. Here are three key principles you can follow to move faster and do more, even in extremely challenging times.