Magazine Article | March 1, 2022

To Ace Your Product Launch, Don't Fail At Market Access

Source: Life Science Leader

By Fiza Bari and Jayne Hornung

Imagine that it’s senior year of high school, and you show up to chemistry class completely unprepared for the midterm exam — a midterm that’s worth half of your grade. Instead of studying the periodic table, you spent the previous evening rehearsing your choir solo. And while extracurriculars are important, messing up a few lyrics during the fall recital won’t have the same ramifications on your GPA and college opportunities as bombing that chemistry test.

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