What Is Direct-To-Patient Clinical Trial Recruitment?

The conventional ways of finding people for clinical trials face many hurdles, ranging from research centers that don't enroll enough participants to patients who don't respond. The consequences? Up to 80% of studies face delays because they can't recruit enough people. As it becomes increasingly tough to recruit patients, biotech companies, Contract Research Organizations (CROs), and other groups involved in trials must come up with fresh ways to attract and keep participants interested.

A prime example of this is direct-to-patient (DtP) clinical trial recruitment. This DtP approach empowers researchers to more easily identify and connect with potential participants through focused efforts like digital advertising on social media and preferred search engines. Furthermore, DtP recruitment helps simplify some of the difficulties of running clinical studies at a single location, such as the travel burdens faced by patients. By leveraging technology, this strategy connects all involved parties, gathers electronic medical records (EMRs), screens and enrolls potential participants, and centralizes operations for streamlined management. Ultimately, this model aims to enhance patient recruitment strategies and create more efficient clinical trial opportunities for both participants and researchers.