Magazine Article | March 1, 2019

A Combination Of Reliability, Quality, Capabilities, And Expertise Add Up To Outsourcing Success

Source: Life Science Leader

By Kate Hammeke, VP of Market Research, Industry Standard Research (ISR) @ISRreports

One of the current marketing trends in the pharmaceutical industry is to provide sponsored content that adds value to prospective buying audiences through white papers, webinars, listicles (yes, there is a term for an article that is a list), and infographics among other media. Delivering thought leadership, as opposed to sticking strictly to traditional advertising, allows a company to show its expertise on a topic.