Demystifying Data & Analytics: How To Advance Clinical And Business Objectives

By Baird Stiles, General Manager, Patient Solutions Analytics, EVERSANA

The need to develop a strong, comprehensive data-analytics strategy to support pharma and healthcare initiatives cannot be stated strongly enough. Such efforts can provide demonstrable advantages for pharmaceutical companies as they work to advance the many clinical and business objectives that define success across the healthcare ecosystem. Developing a conscientious strategy requires thoughtful planning and coordination with a long-term view rather than a reactionary, piecemeal approach.