Q&A

Gaining An Edge In R&D

Source: Life Science Leader

By Ann Roberts Brice, Life Science Leader magazine

Creativity must be nurtured from the beginning of the R&D process if it is to yield successful products. Johnson & Johnson has formed an internal think tank to identify and nurture product opportunities early in the development cycle. Known as COSAT, it is designed to transcend traditional hierarchical boundaries and even go outside the company altogether to promote development.

COSAT encourages networking between J&J’s own branches and businesses as well as between them and outside partners. Contributions come from multiple experts, institutions, geographies, and resources. Partnering entities take on parts of the project, bear certain responsibilities, and share the data for their respective purposes of advancing knowledge or bringing new products forward.

VIEW THE Q&A!
Signing up provides unlimited access to:
Signing up provides unlimited access to:
  • Trend and Leadership Articles
  • Case Studies
  • Extensive Product Database
  • Premium Content
HELLO. PLEASE LOG IN. X

Not yet a member of Life Science Leader? Register today.

ACCOUNT SIGN UP X
Please fill in your account details
Login Information
I'm interested in newsletter subscriptions.
ACCOUNT SIGN UP

Subscriptions

Sign up for the newsletter that brings you the industry's latest news, technologies, trends and products.

You might also want to: