By Ann Roberts Brice, Life Science Leader magazine
Creativity must be nurtured from the beginning of the R&D process if it is to yield successful products. Johnson & Johnson has formed an internal think tank to identify and nurture product opportunities early in the development cycle. Known as COSAT, it is designed to transcend traditional hierarchical boundaries and even go outside the company altogether to promote development.
COSAT encourages networking between J&J’s own branches and businesses as well as between them and outside partners. Contributions come from multiple experts, institutions, geographies, and resources. Partnering entities take on parts of the project, bear certain responsibilities, and share the data for their respective purposes of advancing knowledge or bringing new products forward.