Magazine Article | September 14, 2009

Gaining An Edge In R&D

Source: Life Science Leader

By Ann Roberts Brice, Life Science Leader magazine

Creativity must be nurtured from the beginning of the R&D process if it is to yield successful products. Johnson & Johnson has formed an internal think tank to identify and nurture product opportunities early in the development cycle. Known as COSAT, it is designed to transcend traditional hierarchical boundaries and even go outside the company altogether to promote development.

COSAT encourages networking between J&J’s own branches and businesses as well as between them and outside partners. Contributions come from multiple experts, institutions, geographies, and resources. Partnering entities take on parts of the project, bear certain responsibilities, and share the data for their respective purposes of advancing knowledge or bringing new products forward.

access the Magazine Article!

Get unlimited access to:

Trend and Thought Leadership Articles
Case Studies & White Papers
Extensive Product Database
Members-Only Premium Content
Welcome Back! Please Log In to Continue. X

Enter your credentials below to log in. Not yet a member of Life Science Leader? Subscribe today.

Subscribe to Life Science Leader X

Please enter your email address and create a password to access the full content, Or log in to your account to continue.


Subscribe to Life Science Leader