How Can Leaders Keep Employees Motivated And Focused On Long-Term Objectives In The Context Of Difficult Market Conditions And Short-Term Belt Tightening?

I BELIEVE IT’S ALL ABOUT COMMUNICATION AND STAYING POSITIVE. With our teams, I’ve seen that one of the most impactful ways to keep motivation for employees is to positively “remind” folks of everyone’s prior success and how it links to likely (more) success in the future. Every company has a history of successes to draw from. And every company has a future ahead. Linking the two by weaving in success examples and future relevant events into “everyday conversation” can help people stabilize during the acute challenges we’re facing. People are more successful and resilient than they might give themselves credit for — we just have to remind them!

PAULA RAGAN is cofounder, president, and CEO of X4 Pharmaceuticals