Over the years I have attended many biopharmaceutical industry meetings. During these gatherings, I often hear executives lament how an industry that has done so much good, for so many and for so long, can be universally reviled. Not long ago, the biopharmaceutical industry was the most admired and respected in the world. But here’s an interesting factoid we need to wrap our heads around: Since 2001, when Gallup began annually testing the views of major business and industry sectors, the public’s perception of the pharmaceutical industry has only been positive three times (2001, 2003, and 2014)! And since 2003, when Gallup expanded the list to 25 industries, pharma has consistently ranked in the bottom third.