Magazine Article | December 1, 2016

Improving Clinical Trials Via Patient Insights

Source: Life Science Leader

By Ed Miseta, Chief Editor, Clinical Leader
Follow Me On Twitter @EdClinical

In preparing for this trends issue of Life Science Leader, there were numerous clinical topics I could have discussed. Many new technologies are emerging that will change how trials are conducted and impact everyone involved in the process. All of them are deserving of attention. But one long-standing issue that refuses to go away is patient recruitment and retention. For pharma to make headway in this area, build trust with patients, form partnerships with advocacy groups, and get feedback from patients incorporated into protocol design, patient-centricity must continue to be a priority in 2017.