Jaw Dropped By Blog Stats For Top-Read Post
By Rob Wright, Chief Editor, Life Science Leader
Follow Me On Twitter @RfwrightLSL
By Rob Wright
After seeing some stats ranking my 25 most-read blog posts, my jaw dropped when I read the title in the number one spot – A Powerful Reminder On The Importance Of Human Touch. I’m surprised because I didn’t think it was good — I thought it was damn good. Seriously, I am very proud of this blog. But it was unlike a lot of my other blogs that either were written about a tradeshow, charity, biotech/pharmaceutical company, or one of our advertisers. The post relays the story of one of my many air travel experiences. So, why the buzz around this particular blog, I wondered?
Valuable/Actionable Content Is King
I thought, perhaps, it was just the catchy title that got people to click on my blog. However, my IT person assures me that this wasn’t the case given the amount of time spent by people while on the site, meaning, they actually read it when they got there. Whatever got them there doesn’t matter as much as what kept them there — good content which tells a story, shares an experience, or imparts nonpromotional information that the reader will find useful in their life or job.
When I looked at some of the other blog posts, the top five round out with — #2 How To Implement A Pharma Manufacturing Serialization Program, #3 Does Samsung BioLogics Seem Logical To You?, #4 Best Business Practices From The Gates Foundation, and #5, 3 Keys To Building A High Performance Team. If you read these you will probably agree that they include insight. As I get near the bottom of the top 25, there is one about the CMO Leadership Awards, which mentions many potential and current advertisers, as well as pharma and biotech companies. In the post, Top Talent Turnout For The CMO Leadership Awards, I used all of the supposed tricks which should make for good web traffic (e.g. mentioned lots of companies, incorporated lots of links) and lead to lots of shares. But if all of those strategies would have worked, this blog would not have ranked behind another one which I had fun writing, but which offered little valuable information — My Top 10 Useless Business Clichés. When I wrote the blog about the plane ride, I wrote a story about a powerful experience, tried to write a good title, and probably did some social media outreach. I don’t believe I took any great pains beyond my usual approach. However, for some reason it got read more than most and is a good reminder to focus on producing good quality content, and let the rest take care of itself.