By Nicholas Holsman
Breaking into the big time is a challenge for any young pharma or biotech company, but especially for small startups that have limited resources and a small team — no matter how talented that team might be. This can be complicated further for companies that are not U.S.-based but are looking to launch in the United States. But regardless of where you are based or where you are launching, three of the foundational keys to success in a launch are state licensing, packaging/labeling, and serialization.
They may not sound exciting, but disregarding them can result in costly delays. Get them right, and you can look forward to being excited about a successful launch.