Medical Affairs KPIs: How To Create A Framework For Measuring Success

It’s notoriously hard to quantify a medical affairs team’s impact, even though every innovative healthcare company understands their importance.

The challenge is two-fold. On one level, developing a drug or therapy requires the work of many people, and the results of that work sometimes aren’t clear for months, often years. How do you attribute any one team’s contribution to that success when the process is so long and complex?

Further, we have witnessed a major change in the medical affairs paradigm over the last decade. MA has always been a point of intersection for many of the people who develop a treatment and bring it to market. Now, the relationships that MA professionals develop have become dynamic channels in their own right, spaces in which healthcare professionals, key opinion leaders, payers, patients, policymakers, and other stakeholders share insights back and forth. How do you recognize and measure success in such a complex network?