Navigating Pharmaceutical Commercialization: Eight Key Insights For Success

By Rohit Sood, Anne Marie Robertson, Ellen Cappellino, Keith Steward, and Timothy Healey, EVERSANA

The pharmaceutical industry is characterized by its complexities and challenges, particularly when it comes to commercializing a new drug. A successful drug commercialization effort requires meticulous planning, strategic thinking and an integrated approach. Despite the potential and integration of Artificial Intelligence-based solutions, the foundational principles governing how companies should structure, collaborate on, and execute their commercial endeavors remain unchanged. In this article, we explore eight insights from our COMPLETE Commercialization® efforts in successfully bringing new treatments to market.