Repairing The Patient Journey: How Pharma Can Fix The Obvious – And Not So Obvious – Breaking Points Of Nonadherence

By Maria Kirsch, President, Patient Services; Krista Pinto, President, Deployment Solutions; and Mike Scott, Senior Vice President, Specialty Consulting, EVERSANA

The pharmaceutical and healthcare industries face persistent issues in achieving and maintaining proper adherence among patients. Statistics paint a concerning picture, with non-adherence affecting nearly 50% of patients with chronic illnesses and contributing to costly healthcare burdens, avoidable hospitalizations, and even preventable deaths.

Discover the necessity for a fully comprehensive approach, spanning the entirety of the patient journey from pre-diagnosis to post-prescription. By integrating cutting-edge technologies throughout the care continuum, this comprehensive model seeks to address the various barriers contributing to non-adherence. Strategic tactics and solutions also play a pivotal role in augmenting adherence rates.

This goes beyond conventional patient support programs, incorporating advancements in data analytics and predictive modeling to enhance access, affordability, and adherence, ultimately yielding improved health outcomes and reduced healthcare expenditures.

This article sheds light on the complex challenges surrounding medication adherence and advocates for a paradigm shift toward comprehensive, patient-centered, and technology-driven solutions. By embracing this multifaceted approach, the pharmaceutical and healthcare industries can pave the way for a future where optimal health outcomes become the norm, not the exception. Delve into the root causes of this pervasive predicament and review multifaceted solutions for achieving optimal adherence outcomes.

Interested in learning more about innovative strategies for improving patient adherence? Click here to learn how to create better patient experiences and improve medical outcomes.