Magazine Article | February 1, 2017

The Secrets To CSL Limited's Incredible Revenue Growth

By Rob Wright, Chief Editor, Life Science Leader
Follow Me On Twitter @RfwrightLSL

Like any pharma CEO today, Paul Perreault talks a lot about the importance of the “voice of the patient” in drug development. Patient-centricity is, after all, a prerequisite industry buzzword these days. But when Perreault talks about this topic, it doesn’t have the usual hollow ring of marketing fluff; he cites examples and specifics that add credibility to this “strategy.”

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