5 Tips To Better Engage With Digital Opinion Leaders

The medical affairs process, as well as many other processes in the world, are growing increasingly digital. As a result, medical science liaisons have begun working with a new type of key stakeholder called digital opinion leaders. A DOL could have many backgrounds, but in the life science industry, they’re typically influencers who have transitioned their communication channels online in wake of the COVID-19 pandemic or hailed from social media.

Regardless of where they’ve emerged in the digital space, MSLs have found that working with DOLS is essential to growing brand recognition and moving products forward. Follow these five tips to better connect with experts online.