Which CDMO Traits Predict Sponsor Loyalty When Outsourcing Small Molecule API?
By Kate Hammeke, VP of Market Research, Industry Standard Research (ISR) @ISRreports
Industry Standard Research’s CDMO Benchmarking reports include loyalty scores for each of the service providers included in the research. ISR computes loyalty as an index that consists of overall satisfaction, willingness to recommend, and likelihood to use again. The loyalty measurement serves as another element to support strategic decision-making in CDMO selection and to provide CDMOs greater insight into competitive positioning among contract manufacturers. To gain a better understanding of what makes a sponsor loyal to their CDMO, we examined the relationship between the scores the CDMOs received on 22 performance metrics (the same performance metrics used to identify the CDMO Leadership Award winners) and the CDMOs’ loyalty scores using a regression analysis.
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