Magazine Article | June 1, 2021

Why CDMO Brand Positioning Data Is Of Value To Sponsors

Source: Life Science Leader

By Kate Hammeke, VP of Market Research, Industry Standard Research (ISR) @ISRreports

Knowing how their brands are positioned in the competitive outsourced manufacturing market is highly useful to CDMOs looking to understand their strengths and weaknesses in comparison to the competition. As such, brand positioning is one of the most common requests we receive from CDMOs.

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