Magazine Article | October 2, 2023

Too Much Talk About Technology

Source: Life Science Leader

By Ben Comer, Chief Editor, Life Science Leader

This month’s cover story focuses on Margo Georgiadis, cofounder and CEO of Montai Health (A Flagship Pioneering company), and how she is implementing an organizational strategy and method gained from computer science. As a former commercial operations and advertising leader at Google, Georgiadis saw firsthand how marketers at other companies prided themselves on judgment, creativity, and the artisanal crafting of brands (and print ads), and how they responded to the emergence of a data-driven, computational environment for engaging their customers.

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